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Day One: Sunday, February 21, 2010

2:00pm – 2:45pm

Brian Hinman
Vice President, Intellectual Property & Licensing
Verizon Communications Inc.

Driving a Company-Wide Cultural Transformation Aligned with IP Strategy

IP plays a critical role in capitalizing on opportunities to gain additional market share, especially at a time when market strategies are constantly changing. A successful IP strategy is not only able to withstand and adjust to change, but also a strategy that is recognized and valued by the company at large. By highlighting the importance of IP throughout your company and explaining its relationship with the business, you have the ability to foster cooperation and innovation. During our opening presentation, Brian Hinman, Vice President of Intellectual Property & Licensing at Verizon, will walk you through the critical steps toward maximizing the impact of your company’s intellectual property rights including:

  • “Selling” the IP strategy from the CEO down versus grass roots
  • Working with marketing and R&D to understand the true value of the company’s IP and brand
  • Educating business groups on the company’s IP practices to comply with IP rights and avoid unnecessary expenditures
  • Collaborating with other departments to commercialize IP through revenue generating licensing agreements
  • Securing market innovation by offering reward and recognition to company inventors
2:45pm – 3:30pm

Moderator:

Eugene Gierczak
Partner
Miller Thomson LLP

Robert A. Stewart
Director & Chief Patent Counsel
UBS

Debbie Wright
Chief Counsel, Global Patents
Kraft Foods Inc.

Roger Martin
SVP, Chief IP Strategist
Qualcomm Inc.

Understanding & Communicating the Value of IP in M&A Transactions

Those involved in M&A transactions typically pay little to no attention to Intellectual Property, especially since IP rarely shows up on a balance sheet and is intangible in nature. However, failing to consider the IP involved in these transactions can translate into severe consequences for your company. What role should your IP department play in these transactions? During this presentation we will examine proper due diligence tactics for your company’s brand, patents, trademarks, copyrights and domain portfolio that should be conducted throughout the transaction lifecycle.

  • Evaluating the monetary considerations of brands when conducting M&A
  • Conducting efficient due diligence on already existing licensing agreements
  • Understanding the value of the IP portfolio involved in the transaction
  • Communicating the value of IP to senior leadership
3:45pm – 4:30pm

Robert Tiller
Associate General Counsel, Intellectual Property
Red Hat Inc.

Bob Ghosh
Director – Intellectual Property, Open Source, M&A and For. Strategy
Avaya

Patrick McBride
Associate General Counsel
Novell, Inc

Concurrent Session A: Tackling Advanced Open Source Issues

Due to the inexpensive nature and reliability of open source technologies, the legal implications and uncertainties are all too often overlooked. Additionally, the proper due diligence and maintenance of OSS is becoming increasingly difficult to monitor and control as resources continue to shrink. During this presentation, we will take a closer look at some of the advanced issues involving OSS that you should consider when creating policies and guidelines for using OSS across your enterprise.

  • Implications of M&A on OSS
  • Undiscovered benefits of utilizing open source technologies
  • Third party patent infringement
  • Compliance with Open Source License terms
  • The “viral effect” of some OSS
3:45pm – 4:30pm

Sergey Zaytsev
Associate General Counsel
The Go Daddy Group Inc.

Concurrent Session B: Who is Behind an Infringing Website?

The ability to hide behind "privacy" shields has made it extremely difficult to detect those registering infringing domain names. When you couple these privacy concerns with an increasing number of domain registrants filing overseas, we're left with a global enforcement problem. During this interactive presentation, Sergey Zaytzev, will take you through some innovative ways to detect and enforce against website infringement with a focus on:

  • Pressing web infringement concerns that can be very costly for your company
  • The roles of the different parties involved in web infringement activity
  • Uncovering the source of infringement and enforcement
6:00pm – 6:45pm

Jennifer Wuamett
Vice President & Chief Intellectual Property Counsel
Freescale Semiconductors Inc.

Examining the Effects of Quanta on Existing and Future Licensing Agreements

Much has been written about The Supreme Court’s decision in Quanta, however, what remains to be said is practical advice on how to deal with some of the open issues stemming from the decision. During this presentation, we will examine how to alter your IP strategy in light of Quanta, taking the following into account:

  • Offensive patent licensing and enforcement
  • Defensive licensing activities in response to patent assertions
  • Technology licensing